unFAQ’s structure is based on a question-and-answer format reminiscent of the famous FAQs frequently found on the web. These short lists of frequently asked questions are typically compiled to simplify administrative processes. If a FAQ represents an effective way of managing user interactions and queries, could underlying meanings can be derived from such documents? unFAQ investigates this problem of meaning-making by critically confronting the utilitarian nature of these repositories with the often unsatisfying nature of the easy, ready-made answers that are thrown at those attempting to explore fundamental issues that have a profound impact on their lives and environment. Single-cause answers are well suited to simple artificial models. However, when confronted with the complex nature of real-life situations, these simple answers can allow users to miss an important part of their experience, and thus root them in false consciousness. The resulting simplicity could be a facade beneath which lies a complex network of meanings spread across different facets of reality.